A national awareness and prevention campaign for breast cancer and other female cancers, carried into every state and union territory of India.
Photographs: India Turns Pink.
India Turns Pink is the delivery partner of Pink Ribbon Foundation India. Its volunteers, doctors and organisers carry awareness and early-detection education into airports, workplaces, villages and public spaces across the country.
As a campaign, India Turns Pink takes the message to women where they already are, rather than waiting for them to come looking. The full programme family — including Airport Turns Pink, rural outreach and workplace sessions — has its own hub on this site.
