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Delivery Partner of Pink Ribbon Foundation India

India Turns Pink

Twenty-two years of grassroots work for breast cancer awareness, early detection and screening — from one city to the whole country.

Fund a screeningSee the programmes
  • Awareness marchers carrying pink umbrellas through a city street in India
  • Community participants wearing pink ribbons at a neighbourhood awareness gathering
  • Volunteers in pink caps and pink T-shirts gathered before an awareness drive
  • An awareness session with women seated together in a rural village setting

A movement we fund, not a campaign we run.

India Turns Pink is an established grassroots platform for breast cancer awareness, education, community engagement and outreach. Pink Ribbon Foundation India financially supports and works closely with India Turns Pink to deliver programmes on the ground, building on that delivery capability while developing further partnerships across states, cities, rural communities, educational institutions, healthcare networks and underserved populations.

Founded by P.A. Ananda Kumar · Chennai, Tamil Nadu

“Beat Breast Cancer Before 2030”

India Turns Pink

Twenty-two years, four names

  1. 2003

    Founded in December as West Cancer Trust.

  2. 2010

    Renamed Chennai Turns Pink as the city programme grows.

  3. 2016

    Unified nationally as India Turns Pink.

  4. 2026

    Named delivery partner of Pink Ribbon Foundation India.

Impact

The ground already covered.

0
Airports active11 more planned
0+
States reached
0,000+
Colleges engaged
0M+
Women made aware
0k+
Women screened
0k+
Lives impacted

Figures as published by India Turns Pink.

Programmes

The Turns Pink programmes

One idea, taken everywhere women already are — airports, colleges, workplaces, bus terminals, parks and public life.

  • Volunteers running an Airport Turns Pink awareness desk for travellers

    Airport Turns Pink

    Awareness at airport terminals, run with the Airports Authority of India.

  • A workplace awareness session held for staff at a corporate office

    Corporate Turns Pink

    Awareness sessions inside workplaces and corporate campuses.

  • Students and volunteers holding pink balloons at a campus awareness event

    College Turns Pink

    Student-led awareness and education across college campuses.

  • Students and volunteers holding pink balloons at a campus awareness event

    School Turns Pink

    Age-appropriate health education in schools.

  • Students and volunteers holding pink balloons at a campus awareness event

    University Turns Pink

    Awareness and outreach through university networks.

  • A screening and information booth set up at a public transport terminus

    Pink Clinic @ Bus Terminus

    Screening and information at bus terminus clinics.

  • Riders assembled with pink flags for an awareness bike rally

    Your City Turns Pink

    City-wide awareness drives led by local volunteers.

  • Riders assembled with pink flags for an awareness bike rally

    Constituency Turns Pink

    Awareness taken constituency by constituency.

  • Riders assembled with pink flags for an awareness bike rally

    Parliament Turns Pink

    Engagement with elected representatives on women's cancer.

  • Riders assembled with pink flags for an awareness bike rally

    Park Turns Pink

    Awareness in public parks and open community spaces.

Focus areas

  • Create Awareness
  • Promote Early Detection
  • Support & Empowerment
  • Research & Advocacy

One donation route

Fund one screening.

Your gift goes to Pink Ribbon Foundation India and funds screening delivered on the ground by India Turns Pink. A minimum of 85 paise in every rupee funds the charitable mission.

₹365

one woman screened

Donate ₹365

All donations are collected by Pink Ribbon Foundation India. India Turns Pink is funded through documented grants.

Voice of Strength

  • “I am a different person because of cancer. When I run or walk or exercise, I think back to those times when I didn't value it more.”

    Prachi Kulkarni

  • “Cancer gave me a new perspective on life, and I am happy about it.”

    Dr. SaiLakshmi B

  • “Surviving breast cancer made me fearless.”

    Farida Rizwan

Where Airport Turns Pink has reached

Eleven airports active, eleven more planned — see them on the India map.

Airport Turns Pink is run as a CSR partnership with the Airports Authority of India.

Open the India map
An Airport Turns Pink awareness stand inside an Indian airport terminal
Documentation from a corporate-supported village awareness and screening programme

Corporate Turns Pink

Awareness sessions inside workplaces and corporate campuses.

The people behind it

Board

  • Mr. P.A. Ananda Kumar

    Mr. P.A. Ananda Kumar

    National President, ITP

  • Mrs. Jaishree Chater

    Mrs. Jaishree Chater

    National General Secretary

  • Mr. Suriya Prakash

    Mr. Suriya Prakash

    National Vice President

  • Mr. Annamalai Srvn

    Mr. Annamalai Srvn

    National Secretary, IT

Doctor Panel

  • Dr. Veda Padma Priya

    Dr. Veda Padma Priya

    ITP Panel Doctor

  • Dr. Saritha Damodaran

    Dr. Saritha Damodaran

    ITP Panel Doctor

  • Dr. Arun Kumar

    Dr. Arun Kumar

    ITP Panel Doctor

  • Dr. Arathi Arun

    Dr. Arathi Arun

    ITP Panel Doctor

  • Photograph to follow

    Dr. Anusha Shah

    ITP Panel Doctor

  • Photograph to follow

    Dr. Sapna Nangia

    ITP Panel Doctor

  • Dr. Anitha Ramesh

    Dr. Anitha Ramesh

    ITP Panel Doctor

Leadership

  • Mr. Vinu Hasan

    Mr. Vinu Hasan

    Vice President, PR

  • Ms. Lakshmi Raja

    Ms. Lakshmi Raja

    Secretary, Legal

  • Ms. Vishali

    Ms. Vishali

    Organizing Secretary

  • Ms. Aarthi

    Ms. Aarthi

    Joint Secretary, Screening

  • Ms. Lathifa Siraj

    Ms. Lathifa Siraj

    Secretary, Fitness

  • Ms. Kumudhavalli

    Ms. Kumudhavalli

    Secretary, Fitness

  • Mr. Ravish Sangiah

    Mr. Ravish Sangiah

    Associate Vice President, CSR

Technical

  • Photograph to follow

    Ms. Suchithra

    Project Associate

  • Ms. Prithiusha

    Ms. Prithiusha

    Project Associate

  • Ms. Pruthika

    Ms. Pruthika

    Project Associate

  • Ms. Brindha

    Ms. Brindha

    Project Associate

  • Ms. Rolanda

    Ms. Rolanda

    Project Associate

State teams

  • Photograph to follow

    Mr. Sandeep Srivatsava

    Vice President, International Communication · Lucknow

  • Dr. Shalu Patel

    Dr. Shalu Patel

    Secretary · Madhya Pradesh

  • Dr. Santhosh Singh

    Dr. Santhosh Singh

    Project Head · Uttar Pradesh

  • Photograph to follow

    Mr. Ajay Singh

    Vice President · Uttarakhand

  • Mr. Muthu Krishnan

    Mr. Muthu Krishnan

    Vice President · Mumbai

  • Photograph to follow

    Ms. Monalisha Bhera

    Secretary · Odisha

  • Photograph to follow

    Mr. Raja Illayaraja

    Government Affairs · Delhi

  • Ms. Chetna Upadhyay

    Ms. Chetna Upadhyay

    Secretary · Mumbai

  • Mr. Teja Vasa

    Mr. Teja Vasa

    Secretary · Mumbai

  • Photograph to follow

    Mr. Srinivasan

    Vice President, International · Malaysia

  • Ms. Mamata Rafh

    Ms. Mamata Rafh

    Secretary · Bhubaneswar

  • Mr. Ram Krishna

    Mr. Ram Krishna

    Vice President · Mathura, Uttar Pradesh

  • Dr. Sulekha Chandra

    Dr. Sulekha Chandra

    Mumbai

  • Mr. Anoop Chakravarthy

    Mr. Anoop Chakravarthy

    Youth Affairs · Hyderabad

  • Ms. Hema

    Ms. Hema

    Secretary · Goa

  • Photograph to follow

    Mr. Jameel

    Vice President · Jammu & Kashmir

  • Photograph to follow

    Ms. Neha Metita

    Secretary · Gujarat

Advisory Board

  • Strategic Direction
  • Expert Insight
  • Network & Partnerships
  • Advocacy & Support
  • Accountability
  • Honorable Shri. Sadanand Shet TanavadeMember of Rajya Sabha; President, BJP Goa
  • Dr. Barati GandhiLecturer and Psychologist; Founder-Director, City Montessori School
  • Mr. ChandramouliSenior Vice President, Airports
  • Mr. Narayanan ThirupathiIndependent Director, REC Limited
  • Mr. Sai Raman SParliament Secretarial Service & Facilitator
  • Dr. Lalit Mohan SharmaHaematologist and Medical Oncologist, Mahant Hospital, Jaipur
  • Dr. Jayaraman MuthukumarFCA, IIB, ACMA, CS, DISA; Statutory Auditor
  • Mr. Rajarajan SHealthcare Management Professional; Mentor, Insightlyst
  • Dr. Pradeep BhardwajCEO and Medical Director, Six Sigma Healthcare India
  • Dr. Prasanta BuragohainFounder Chairman and President, Nepeds Group of Institutions, Guwahati
  • Prof. Jyothsna TirunagariNational Spokesperson, TDP; President, Samskara Foundation
  • Dr. Sreedhar TirunagariHead of Department, Clinical Research, Care Hospitals
  • Dr. Chidatmika KhatuaExecutive Director, Sushruta Hospital & Trauma Care
  • Dr. Renuka DavidDirector, Radiant Medical Services

The work, in pictures

  • Awareness programme activity organised by India Turns Pink
  • Volunteers and participants at an India Turns Pink awareness activity
  • A group gathered in pink at an India Turns Pink awareness activity
  • An awareness event in progress with participants dressed in pink
  • Participants taking part in a public breast cancer awareness activity
  • A community awareness gathering held in pink
  • Volunteers running an awareness activity in a public space
  • An awareness programme with participants holding pink materials
  • A breast cancer awareness activity with a large group of participants
  • Participants at an awareness event organised across an Indian city
  • An outreach activity bringing awareness information to the public
  • Volunteers and community members at an awareness outreach activity
  • A speaker addressing an audience from a podium at a breast cancer awareness programme
  • An audience seated at a breast cancer awareness programme in India
  • Participants signing in at the registration desk of an awareness camp
  • A community awareness stall with pink signage and information materials

Photographs: India Turns Pink.

More on this site

Education, upcoming programmes and ways to take part — across Pink Ribbon Foundation India.

Pink Ribbon Foundation India